Customers vote, Shell donates. $1 million awarded to environmental projects

05-Jun-2013 04-Oct-2013

Finch, Ontario – Today, Shell Canada will award $1 million to Canadian environmental projects, chosen by its customers. Through the Shell FuellingChange™ Program customers are invited to make any purchases at Shell service stations throughout Canada, collect Shell purchase receipts with voting codes, and vote for their favourite environmental projects on To date, 8.4 million votes have been cast by customers!

“The great thing about FuellingChange is that it empowers environmental and not-for-profit organizations to reach out to Canadians and get them involved in building a sustainable future,” said Shell Canada’s president and country chair, Lorraine Mitchelmore. “FuellingChange is about being proactive and discovering what environmental projects our customers care about.”

Environmental projects pre-selected to participate in the FuellingChange program are eligible to receive funding at three different grant levels: $25,000, $50,000 and $100,000. In addition, those organizations not successful in the voting process receive $10,000 for their project. A total of 31 projects will receive funding, totalling $1 million.

After 6 months of dedication in reaching out to Canadians, the votes are in and South Nation Conservation (SNC) has been chosen to receive a grant of $50,000 from Shell Canada.

“SNC is delighted to have our Totally Turtles project benefit from the support of our residents and the FuellingChange program,” said SNC Fisheries Technician, Karen Paquette.

For seven years, SNC has been studying the behavior of Species at Risk turtles in its 4,000 square km drainage basin in Eastern Ontario. Turtles are a good indicator of a healthy and ecologically stable watershed. The Shell Canada funding will allow the SNC project to expand turtle habitat enhancement efforts, while minimizing threats to their population which include road mortality, nest damage and habitat loss.

South Nation Conservation works closely with its partner municipalities, government, individual landowners, and various community groups to maintain and improve the natural resources within one of the largest watersheds in the province.

Shell Canada will award another $1 million to environmental projects later in the year. For more information, visit

ENQUIRIES: Shell Canada Media Relations +1 877 850 5023

Shell Canada Ltd

Shell has been operating in Canada since 1911 and employs approximately 8,000 people across the country. A leading manufacturer, distributor and marketer of refined petroleum products, Shell produces natural gas, natural gas liquids and bitumen, and is Canada’s largest producer of sulphur. Shell is one of Canada’s oil sands developers and operates the Athabasca Oil Sands Project on behalf of the joint venture partners.

About FuellingChange™

FuellingChange™ empowers Canadians to make a difference by supporting projects that matter most. Vote for your favourite projects from three areas – land, air and water. The projects with the most votes at the end of each voting cycle will receive grants in the amounts of $25,000, $50,000 and $100,000. Shell is also giving $10,000 to each project pre-selected for inclusion in FuellingChange™ that was not successful in the voting process.

Shell will grant a total of $2 million annually, with two cycles per year awarding $1 million- to projects that protect, improve and restore Canada’s environment. Since the launch of the Program, Canadians have cast more than 8 million votes towards a selection of environmental projects.

South Nation Conservation Contact: Karen Paquette
Tel: 1.877.984.2948 x286